6/1/2010

Marketing Your Life Insurance Practice

by Kenneth Shapiro

“How can I get in front of the right people?” Most life insurance producers ask this question from their first day in the business until they retire. As one successful producer said, “It’s always on my mind.”And for good reason. Having enough qualified leads is the number one marketing issue in the life insurance business. No matter how hard the industry tries to change it, the public persists in viewing life agents as those who sell policies, not solve problems...to view full article download original pdf

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