2/1/2005

New Strategies for Selling Life Insurance in the Senior Market

by Allan Gersten

Contrary to popular wisdom, older Americans have substantial life insurance needs. Even more important, they have the money to buy it. We do a disservice to both the sixty-plus group and to ourselves if we ignore this growing market.

Even so, financial advisors want to know that it’s worth investing time and effort in the senior segment. Although there are some 70 million Boomers moving rapidly moving into retirement, it isn’t just the enormous numbers that are so striking...to view full article download pdf

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