12/7/2009

Outlook 2010: Life Insurance

by Kenneth Shapiro

If any words can capture the mood of consumers in the year ahead, they are “gun-shy” and “upbeat.” Yet, if you want to understand your clients, this is a good place to start.If you bring clients solutions that help increase their confidence and are consistent with their feelings about their future, you will be on track to do more business in 2010.In other words, the issue is not life insurance products, but the ability of the products to deliver the results clients want and expect.

 Here are seven significant ideas that can help meet the challenges and opportunities created by clients who are both cautious and optimistic...to view full article download original pdf

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