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3/23/2018

How to Get Life Prospects to Think About Product Value

As seen in: Think Advisor

"Just get me $2 million of term at the lowest price," says the client.  "That's what I need." Advisors have heard these words time and time again.  It's the classic life insurance transactional sale in which nothing matters other than price.

Asking for a low price makes good sense because that's how most people buy stuff.  If their understanding of life insurance equals death benefit, why not go for the lowest price?

To read complete article, click here.

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